Urban Girl Squad Blog

Member Profile: Joanna Lindenbaum

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joannalindenbaumsm.jpgJoanna Lindenbaum, founder of Soulful Coaching for Busy Women, believes women can find personal happiness and career success by activating the tools we're already carrying around with us but not yet employing. She recently spoke with Urban Girl Squad about how she helps women build their businesses and improve personal relationships.
UGS: What do your clients tend to struggle with most when they first start working with you and using the Women Wisdom Success Principles? [Editor's Note: These are the ten keys to Joanna's coaching method. Inspirational at first glance, Joanna is certain to help women pair them with concrete actions so they can achieve their goals.]
Women often come to me feeling really overwhelmed, exhausted, and drained. They're overworking but feeling like they're not getting anything done. So we start with the practical--scheduling and prioritizing. Then we move on to what's holding them back--fear of success or failure, lack of confidence, or not having a clear vision.
UGS: Can you elaborate on "the fear of success?" You don't often hear about that in New York!
Women often receive messages from an early age that it's bad to surpass what others--family, peers--have achieved because we'll be isolated or people will keep wanting more from us.
UGS: Time management is a hot-button issue for many Urban Girl Squad members. Can you share a few quick ways that we can get a better sense of control over our time?
First, clarify your priorities. Schedule time for the most important things first, and then once you set your schedule, honor those commitments as if you were having lunch with the President!
When you have a task, break it down into baby steps and then schedule each step so that you find the entire task less overwhelming.
UGS: Breaks from the city every now and again are probably good for busy women's souls. When you feel like getting out of the city, where do you go?
I love going to the Berkshires, especially Lenox, MA, and just spending time in the small shops, antiquing, and in nature. I love going anywhere near the ocean. Storm King, which is a great sculpture park near the Catskills, is great for a daytrip.
UGS: How did you first learn about Urban Girl Squad?
I met Amanda at an entrepreneurial event, and we had an immediate connection. I love the Urban Girl Squad story and Amanda's energy. I'm so impressed by Urban Girl Squad's scope and ability to create fun and inspiring opportunities for women, which intersects with what my business does.
UGS: As a wedding officiant, what's your most important word of advice for any bride-to-be's out there?
I believe that something magical happens during the ceremony. You enter as two separate people and walk away as a unit. I tell couples to let their ceremonies be about them. It's beautiful to take on rituals that reflect your culture and heritage, but let the personality of your relationship help you create new rituals in a personalized ceremony that really reflects you and your values.
UGS: What are your personal and professional goals for 2010?
Personally, I've labeled 2010 as the year of extreme self-care-- yoga, massages, acupuncture, and yummy, organic, healthy food. I have a two-year-old daughter, and it's so important as a mom to remember to take time to nurture yourself.
My biggest business goal is to have my message of the Women Wisdom Success Principles reach and touch as many women as possible and create amazing shifts and forward movements for women. I also want to continue to bring my Women's Intuitive Leadership Program to more and more women.
Interested in seeing how you can benefit from Soulful Coaching for Busy Women? Check out Joanna's free e-course.
Nastia_Logo_small.jpgAttention Moms! Olympic superstar Nastia Liukin is launching a girl empowerment-themed line of clothes for girls aged 4 to 12 called "Supergirl by Nastia". In prep for back to school and Nastia's new line, Urban Mom Squad has a $100 gift certificate to JCPenney to raffle off to our members and their friends. The gift certificate is valid for any purchase at JCPenney, online or in-store. Click here to enter to win! One lucky Urban Mom Squad winner will be announced via e-mail on July 24. Please spread the word to your friends!

In celebration of her new line, Nastia herself will be leading a free stretching and tumbling class for girls aged 4 to 12 on Saturday, July 24 from 10:00am to 11:00am in Greeley Square Park (6th ave between 32nd and 33rd street). Stick around for a meet-and-greet and gymnastics and dance team exhibitions from 11:30am-1pm. Registration begins at 9am. Entry is free, so join her for a fun morning of fashion and gymnastics action!

Good luck in winning our raffle!
jackiedembysm.png Now we know that moms are tight on time, but we still want to give them a chance to introduce themselves to the community. Our Mom Squad Member Profiles are quick snapshots of Urban Mom Squaders and their families, designed to be read during those fleeting moments when you're not rocking, feeding, or changing your little one. And who better to start with than our own Mom-In-Chief?
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As if rearing a new child weren't enough, Director Jackie Demby has recently been charged with caring for another newborn--Urban Mom Squad! To her new post, Jackie brings experience in marketing and product licensing as well as a passion for uniting New York City moms and their kids for fun and easy (note the emphasis!) events throughout the city. Urban Girl Squad understands that while some moms can juggle our main events, others are looking for spaces that are child-friendly or mom-centric, and Urban Mom Squad, with Jackie at the helm, is thrilled to be offering unique events where VIP is spelled M-O-M.
UGS: How long have you been a mom?
7 months as of July 15!
UGS: Who's living in the nursery?
Our daughter, Daniella (Editor's Note: As explained in Jackie's bio, Daniella is Urban Girl Squad's official CCO (Chief Cute Officer)).
UGS: What's your favorite thing about being a mom in NYC?
I love being able to meet so many amazing moms and adorable playmates for Daniella. I also love that by living here we are able to expose our daughter to so many talented musicians and artists, incredible museums, beautiful parks... especially Central Park!
UGS: What's your favorite activity to sneak during naptime?
This probably sounds really lame (especially to those reading this who aren't moms), but actually sitting down and eating a real meal!
UGS: What's one thing you wish people better understood about being a mom?
When you have a baby, something happens, and your brain is no longer the same. Your understanding of time is suspended. Hours, days, weeks... they are all a blur and they fly by! Everything changes. Maybe it is the lack of sleep. Or maybe because you are so focused on caring for a new little person (and just not thinking of yourself at all). It is the most amazing, whirlwind experience!
UGS: What are your goals for this year?
As the new Director of the Urban Mom Squad, my goal is to make our first year a success by holding fun and special events that moms are excited to attend!
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Urban Girl Squad is teaming up with Tashi Lingerie, the go-to online shop for beautiful luxury lingerie pieces, to offer a private sale just for Urban Girl Squad.  Tashi Lingerie carries luxe pieces like Commando thongs, Eberjey rompers, OnGossamer chemises, Clo bralette sets and more.

Get 35% off starting July 12 until July 26 with the code UGS2010. Go shopping!
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Confession: Despite being a music fan who is friends with musicians and married to a bass player, I had never played guitar, bass, or drums before.

Ladies Rock Camp, an arm of the non-profit organization Rock 'n' Roll Camp for Girls, was ready to intervene and expose me to my inner rockstar. At a recent Urban Girl Squad event, I sat down at a drum kit set up in the front window of the Eileen Fisher store in Soho and received my first music lesson since middle school. I tend to have a hard time clapping on the beat, so I was surprised how easy it was to learn to play a simple beat.  Next I moved on to learn how to play a few chords on the guitar in a small group session.  Bass guitar was the final station.

The event highlight came when all the attendees co-wrote lyrics to a non-sensical song about champagne bubbles, and then volunteers from the group got up to play impromptu drum beats, guitar riffs, bass lines, and to sing.  It was pretty amazing to watch what our non-musician group could create in a few minutes.

While it was fun - and even empowering - for our group to rock out, the Rock 'n' Roll Camp for Girls serves a more important mission. They were founded to build girls' self-esteem through music creation and performance. From their website:

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"We want to eradicate all the limiting myths about music and gender that make girls afraid to speak up, sing out, and make noise... We seek to demonstrate--through lessons, mentorship, positive examples, and the shared experiences of the staff and volunteers--that every genre of music from the heaviest to the most delicate, and every technical job and creative endeavor in the music industry, is available to any girl or woman who wants to explore it."

Each summer, this organization runs a summer camp for girls where female instructors provide in-depth lessons on how to play instruments and write music. Ladies Rock Camp, a weekend intensive for grown-up girls, helps to subsidize tuition for the girls' camp.

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Many thanks to Eileen Fisher for opening her doors to Urban Girl Squad and Ladies Rock Camp, and offering a discount for shoppers that evening. And of course, UGS also thanks Ladies Rock Camp for their instruction and the important work that they do.

Member Profile: Andrea Davis

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andrea davis head shotsm.jpgWe all have many relationships in our lives, but perhaps one of our earliest and most complex is with food. As a Holistic Health and Nutrition Counselor and founder of Andrea Davis Wellness, Andrea Davis's job is to help clients navigate a healthy partnership with the pantry. Andrea recently spoke with Urban Girl Squad about the nutritional coaching about which she's so passionate, the state of the American diet (it isn't good), and how she's adjusting to a change of scenery.


UGS: You teach your clients to "bring awareness and mindfulness to [their] eating habits" and "understand and reduce cravings." Can you elaborate on these two elements of your program?
People underestimate the part that awareness plays in nutrition. Because we're so busy and overstimulated we lose the connection between the cues our bodies are giving us and our actions. Mindfulness is about being able to answer the question, "How do the foods you eat make you feel?" And that answer is going to be different for each individual. Sometimes our bodies are screaming at us, and we're not listening.
Cravings can be emotional--a certain food reminds you of childhood, or you want ice cream because you're at the beach. But cravings are also deeper than that. Your body is telling you that you're missing something--a nutritional element-- and it will keep asking for it until it gets it.
UGS: Prior to your current venture you spent years on Wall Street and in management consulting. What inspired the transition?
I've always been passionate about health, fitness, and sports; I participate in marathons and triathlons. I became increasingly interested in how nutrition impacts the body's performance and found myself answering lots of questions for friends. As the markets declined I thought it might be a good time for a change, so I decided to attend a nutrition program on the weekends. I figured that the worst-case scenario was that I'd get an education and be able to help myself and my family with these issues. The best-case--which panned out--was that I totally changed direction.
We're at a place in this country where the way we eat is dramatically impacting everything-- healthcare needs, costs. Experts have predicted that children born after 2000 will be the first generation to have shorter lives than their parents. There's such a better way to eat, but we've lost our way a bit, and now it takes effort to get back to something so simple.
So career-wise, taking this step was a little bit of a jump, but it was the outcome of a meeting of my passions and the need; I feel very blessed.
UGS: What are some holistic health and nutrition issues specific to women?
Women who live in New York often have a lot of stress and feel emotional pressure to look a certain way. Their attitudes toward their bodies and food--the cycles of depravation and binging--are often more of a struggle than the nutritional issues. But just like men, women in the city have high-powered jobs and are busy and trying to figure out how to eat healthy and on the go.
UGS: How did you first learn about Urban Girl Squad?
I first connected with Amanda through a networking group; I felt that what she was doing with Urban Girl Squad was really great. I think people get tired going out for dinner and drinks in Manhattan. It's great to have a safe, comfortable environment where you can do fun things and meet great women--and have someone else plan it all for you.
UGS: Describe your last really fun night out.
I wanted to have one more big dinner as a native New Yorker before moving to Connecticut last month. So some friends and I went to Telepan, which is my favorite restaurant on the Upper West Side. They have an amazing chef and fresh, local food from the Greenmarket.
UGS: What are your professional and personal goals for 2010?
Professionally, I'm developing an electronic, multimedia program that will be an economically efficient alternative to my one-on-one coaching; I plan to launch it in the fall. I'm also working on some meal planning and shopping tools.
Personally, I'm looking forward to spending the summer renovating my new house and getting settled while finding a balance between my New York and Connecticut lives.
Perhaps back in April you attended our organic wine and food event, which Andrea ran alongside Gerard Quirk of New York Vinters. If not, check out the recap!
Huffington Post writer Elizabeth Nicholas poses some tough questions in her recent article about Corporate Social Responsibility (CSR). Not familiar with the buzz-term CSR? If your company hosts charity activities, partners with nonprofits, or has a green policy ("please think before you print this email"), those are all examples of CSR.

In her article, Nicholas asks if it's better for an Ivy League graduate to "do good" or "do well." In other words, will a graduate have a greater impact if she chooses to work for a nonprofit but has very little money left over at the end of the month to donate to a cause? Or if she instead picks a higher-paying job at a corporation, with the ability to donate a significant chunk of her paycheck?

Nicholas argues that there is a middle ground that combines doing good and doing well, and points to a recent Urban Girl Squad event as a perfect example! She wrote, "[Amanda Hofman] picked an organization close to her heart -- cancer support community Gilda's Club -- and partnered with Pure Yoga to host an Urban Girl Squad fundraiser with a ticket price of $45. The evening had all the components of a successful CSR campaign." (Read more about the UGS yoga event here.)

UGS has more events that combine fun social activities with doing good on the calendar. A portion of the proceeds from the June 17 Summer Kickoff Cocktail Party will benefit She's the First, an organization that sponsors education for girls in developing countries. (Read a UGS Q&A with the founder of She's the First here.) And on June 12, you can volunteer with UGS and Kids Enjoy Exercise Now, a national organization that provides one-on-one recreational activities for children and young adults with developmental and physical disabilities.

When Amanda and I were bouncing ideas around for nonprofits to feature on this blog, the first one she mentioned was She's the First, an organization that facilitates educational sponsorships for girls in developing countries. I had to interrupt her as she started describing the organization. "She's the First? One of my best friends started it. I'm actually a Peer Adviser for them." Amanda had met the founder, Tammy Tibbetts, at an event recently. I've known Tammy since college, when we were in the same internship program. Small world, right? And it just so happens that a portion of the proceeds from the Urban Girl Squad Summer Kickoff Cocktail Party on June 17 will go to She's the First.

Tammy's day job is at Hearst Digital Media, but last fall she launched She's the First as a side project. The organization's director, Christen Brandt, is a rising senior at Syracuse University, and several other college women and young professionals are part of the movement.

"Together, I want us to send as many girls as possible to school in parts of the world where education is not free and accessible to all," Tammy explains. In fact, the organization's motto is, "Education gives every girl a chance to be the first." Sponsorships at schools in the network start at $100 for one year and go to 11 countries in Africa, Asia, and Latin America. If you're interested in sponsoring a girl (either individually or with a group of friends) visit shesthefirst.org to sign up.

I caught up with Tammy to get all the latest details about her organization:

Tell us about how She's the First came to be.

She's the First is a media campaign supporting girls' education. We encourage you to unlock the power of your online and offline social networks to creatively and affordably fundraise for a girl's sponsorship. Organize a sponsorship as if you were organizing a party! This idea grew from my work launching DonateMyDress.org, my admiration for The Nike Foundation's Girl Effect, my leadership in the MacDella Cooper Foundation, and my readings on the importance of education, from writers such as Nicholas Kristof and Greg Mortenson. 

One day in the shower, the name She's the First popped into my head, and I went with it. Education breaks barriers, giving girls the chance to be the "first" to achieve something, from first to graduate in her family to first woman president of her country or even continent - look at President Ellen Johnson Sirleaf in Liberia. The more I posted to my Facebook news feed about my passion for girls' education, the more friends came out of the woodwork wanting to help. We formed a leadership team, a social media presence, and the rest is history.

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What do you want to accomplish with She's the First?

I want She's the First to grow uncontrollably and for girls all around the world who are stuck at home, unable to afford an education, to find out that they can now attend school. I want those girls to then dream bigger than themselves and use their education to become leaders in their community, so that they can later support their children's education, and end the cycle of poverty. I want to see those girls become change-makers who revamp the infrastructure of their nation, so that mind-numbing, unjust statistics -- like the fact that 500 million women and girls in the developing world can't read or write -- don't exist anymore. I want to see them learn technology so that they can communicate with their peers around the world, so that we can exchange stories, share our visions, and ultimately achieve them together. 

How can young women in New York get involved with or support She's the First?

Start by following us on Twitter and liking us on Facebook, so you keep tabs on the action, research, and ideas propelling the movement forward. Then, we challenge you to host your own fun fundraiser with friends to sponsor a girl. It can be as easy as inviting your friends to dinner and asking for a suggested donation, as creative as donating a portion of proceeds from a performance or sale you're involved in, or as athletic as running a race and collecting small pledges. When you organize your fundraiser, feel free to contact me for help on selecting a beneficiary in the She's the First network, and also to share your success in the She's the First blog.

How did hear about Urban Girl Squad?

My friend Selena Soo invited me to the Columbia Women's Business Society 2010 Conference, where Urban Girl Squad founder Amanda Hofman spoke on a panel. I was curious whether she had ever hosted fundraising events in the city, and we arranged a phone call so I could tell her more about She's the First. She said Urban Girl Squad was experimenting with the idea of adding a charitable element to events and she'd keep She's the First in mind. She was true to her word! About a month later, Amanda emailed me and said she wanted to donate proceeds from the raffle at an upcoming Urban Girl Squad cocktail party at Polar Lounge toward a sponsorship via She's the First!

Member Profile: Becca Schader

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Becca Schader photosmall.jpgIf you're an HBO fan, then chances are you've seen Becca Schader's work. She and her team are responsible for trailers, promos, and commercials for such loved shows as True Blood, Curb Your Enthusiasm, Bored to Death, Real Time with Bill Maher, and Funny or Die Presents. Becca works crazy showbiz hours, yet she still manages to make time for travel, unique nights out with friends, and plenty of Urban Girl Squad events. Via e-mail, Becca dished about her fabulous job and how she's making her way down her bucket list with some assists from Urban Girl Squad!
UGS: You're a Creative Director in On-Air promotions at HBO. You must have some amazing stories...
I oversee the on-air campaigns of many HBO Original Series. If you saw any trailer, promo, or commercial for one of those series, chances are that my team and I did it.
Curb was especially fun this year because of the whole Seinfeld reunion--I was a huge Seinfeld fan. Larry David is a perfectionist, but I really enjoy the way he thinks. The first time he phoned me, he spent the first half of the conversation pondering why I would shorten my name from Rebecca to Becca (he approved the move, by the way).
True Blood has always been an amazing series to be a part of because creator Alan Ball gives us the creative freedom to try anything and always takes the time to e-mail my producers and say how much he loves each and every spot; not everyone in Hollywood is so trusting and appreciative. He makes us want to push the envelope every year. Two weeks ago we were shooting a tease with a real wolf. I mean, how many jobs let you shoot wolves?
UGS: How did you first learn about Urban Girl Squad, and what keeps you and your sister (who's also a regular) coming back?
I saw a post about Guitar Hero and Sangria night on a friend's Facebook wall. Those are two things I love, so I joined up and met two really nice girls. Now thanks to Urban Girl Squad, in addition to meeting great girls, I've been able to check some more items off my bucket list, like shooting lessons and playing paintball!
My younger sister used to live in my building, but now she lives in Hoboken. UGS is a great excuse for us to get together while doing something fun.
UGS: What are your favorite spots in the city?
I think my favorite spot in the city is Fifth Avenue by the Park. Whenever I walk there, I feel like I'm in a Woody Allen movie. I love looking into the windows of all the really old mansions and trying to picture what it would have been like to live there. And the green of the Park makes it easy to forget that I live in one of the busiest cities in the world.
UGS: If you could change one thing about NYC, what would it be?
This is easy--slow walkers. Forget road rage, I have sidewalk rage!
UGS: Describe your last really fun night out.
I recently visited Raines Law Room, which is like an old speakeasy. It was very romantic with tons of great cocktails. You have to ring a bell to get in, and once we were admitted we waited for our table at a bar in the kitchen, ordering cocktails right next to the running dishwasher! Once we were seated in our booth, we had to pull a chain in order to signal the waitress.
UGS: What are your personal and professional goals for 2010?
Professionally, I want to win an Emmy. It's a stretch, but hey, a girl can dream.
Personally, traveling is my biggest passion, so I've resolved to go to a new country every year...no excuses. I am single with no responsibilities (other than to take care of my pup, Lola, and my job) and I'm making a decent salary, so now is the time! I went to Prague and Budapest by myself last summer. It was the first time I had ever traveled alone, which I ended up loving. I also went to Israel with my family, which was a lifetime dream. I got to see the Western Wall and float in the Dead Sea....two more items checked off my bucket list!!
Vampire junkies, check out Becca's work on the action-packed True Blood Season 3 trailer.

Member Profile: Leslie Richin

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LeslieRichinpicsm.jpgEvery other night of the week Leslie Richin can be found with reporter's notebook and pen in hand, covering intriguing social gatherings and the new media scene. Recently, she graciously allowed Urban Girl Squad to put her on the other side of the interview, sharing her expertise on leveraging social media and her favorite form of New York pampering--we bet you'll want to try it too!
UGS: Tell us a little bit about your working life as a publicist, event planner, and journalist.
As a journalist I cover high-profile events in New York City. I mostly write for two Web sites, Socially Superlative and Scallywag & Vagabond. I love to write, and working in PR and event planning I love all aspects of promotion--meeting new people, going to events, and writing about them. I have a very positive outlook on events--I can't be mean or evil; it's not me.
UGS: What are your best tips for Urban Girl Squad members on leveraging their online networks?
I use Twitter for projects (Editor's note: follow Leslie!). If you organize the people and companies you're following, you can find out so much about what's going on--who's hiring, who needs help with a project. You have to put some time into it but if you do, you'll find something useful every day.
UGS: How did you first learn about Urban Girl Squad, and what keeps you coming back?
I originally came to cover an event, and I continue to write about the events I attend. I love what Urban Girl Squad stands for. You don't need to know anyone to come, and you're taught amazing things from how to style your wardrobe to how to play poker.
UGS: What are your favorite spots in the city?
Currently the High Line--an old, abandoned railroad track that's been transformed into a park--is my favorite place to show people visiting from out of town. And if I could, I'd walk around SoHo every weekend of my life.
I used to live on the Lower East Side, and it's one of my favorite neighborhoods ever, with the shops, the restaurants, the community. It's one of the last neighborhoods in New York City that's still intact and reflects what it used to be.
UGS: How long have you lived in New York, and what neighborhood do you live in?
I've been here nine years, and I moved to the Financial District last November. It's an interesting neighborhood. People's reactions to it are either immediately negative or they say that there's so much history there but nothing to do. So it's kind of love-hate. But the buildings here are a good value compared with those with comparable services-- doormen and an onsite gym--in other neighborhoods.
UGS: What do you like to splurge on?
Well, New York is filled with shops, so my big indulgence is shopping for clothes at Saks or a SoHo boutique. I'm not really into manicures and pedicures and I do my own hair, but once a year I get a scalp treatment at Philip Kingsley. They analyze your scalp and give you this massage that leaves you completely rejuvenated and detoxes your body. It's expensive, $80-$100, but I recommend it to everyone who can fit it in their budgets.
UGS: What advice do you have for young women moving to NYC?
When I came here I didn't know anyone. I didn't have the benefit of Urban Girl Squad, but I joined other organizations in order to meet people. By joining activities and groups in your community you will meet the people you want to meet. Strong female relationships and the support they provide are so important; my girlfriends are everything to me. But you have to put yourself out there to find them.
Want to support a great, girly, rockin' cause? Leslie's collaborating on the GIRLS WHO ROCK benefit concert taking place on Thursday, June 10. Female recording artists Kat DeLuna, MoZella, Lenka, Shontelle, Cara Salimando, and Kelli Pyle will make music to make a difference for She's the First, raising funds to support girls' education in Africa. She's the First is a global education campaign that sends girls to school around the world so they can break barriers and become "the first" to achieve amazing goals. Want more info? Follow Girls Who Rock, then grab your favorite gals and purchase tickets.